SEO Services Global Market Report 2021: COVID 19 Impact and Recovery to 2030
This report provides strategists, marketers and senior management with the detailed information needed to evaluate the global search engine optimization services market as it emerges from the COVID-19 shutdown.
The experts predicted that the global search engine optimization services market would grow from $45.66 billion to $ 50.55 in 2020, increasing 1% at a compound annual growth rate (CAGR) of $65 billion. The increase is mainly due to companies reorganizing their operations and recovering from the COVID-19 impact, which led to previous preventive measures to curb, strict lockdown rules, social distancing, remote work and business activities, resulting in operational challenges. The market is expected to reach $24 billion in 2025.
The Asia Pacific was the largest segment in the global search engine optimization services market, accounting for 32% of 2019. North America ranks second with a 32% market share in the global search engine optimization services market. The Middle East was the smallest area in the global search engine optimization services market.
The rapid increase in the supply of advertising space sees a decline in digital rates. Mobile advertising rates have remained stable, and even after a slight increase in advertising rates, advertisers are gaining value in the mobile sector.
Mobile ad rates are lower than desktop rates because they have smaller screens but are expected to outperform other digital rates. Google, for example, has seen a decline in CPC (cost per click), but its revenue has increased with the increase in Internet users. The major players in the global search engine optimization services market are Google, Bing, Baidu, Say, Yahoo.
Countries heavily investing in search engine optimization services
The Asia Pacific was the largest segment of the global search engine optimization services market, accounting for 33% of 2020. Apart from Asia pacific, North America holds the prominent position when it comes to invest in search engine optimization services with 32% of the share. Lastly, the Middle East was the smallest area in the global search engine optimization services market.
Apart from these, the countries including Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Switzerland, Switzerland, Thailand, Turkey, United Arab Emirates, UK, USA, Venezuela, Vietnam are also investing in search engine optimization services.
Where is the largest and fastest-growing market for search engine optimization services? How does the market relate to the overall economy, population content and other similar markets? What forces will form in the market in the future? Search Engine Optimization Services Market Global Report provides answers to all these questions and more.
The global search engine optimization services market is fragmented:
1) By type: agencies, freelancers
2) Organization: Small and Medium Enterprises (SMEs and Large Enterprises),
3) By End User Industry: Business Services, IT Services, eCommerce, Hospitality, Entertainment, Real Estate, Other
The competitive landscape gives details of the competitive nature of the market, market share and leading companies. In recent years, major financial deals shaping the market have been identified.
Competition for search traffic between major players like Google, Yahoo and Bing are important. There is a strategic partnership between the main competitors, which contributes a large share of their revenue. Apple, for example, uses Google as its default search engine, contributing as much as $8 to $10 billion. Google and Yahoo’s annual revenue increases by $8 billion.
Understanding marketing trends
You will be able to see the market growth, segmentation when it comes to country, breakdowns and market trends. You can also see how the companies use different marketing strategies to gain maximum audience and attention for their marketing campaign. It traces historical and forecasts market development through geography. This market placement of search engine optimization services in the market context and compares it with other markets.
- The market defines and explains the market attributes section of the report.
- The market size segment covers both market size (2B), the historic growth of the market, the impact of the COVD-19 virus and its prognosis.
- Market segmentation divides the market into sub-markets.
The Regional and Country Analysis Department analyses markets in each geography and market size based on geography and compares their historical, historical, and forecast growth. It covers the impact of COVID-19 and the recovery path for all sectors, large developed countries and large emerging markets.
Comparing search engine optimization services
It compares the search engine optimization service market with web content, search portals and social media market size and development, historical history and other segments of speculation. It analyses the GDP ratio, cost per capita, comparison of search engine optimization services indicators. Google is one of the major companies in the search engine optimization services market; Bing, Baidu, Ask and Yahoo.
Search engine optimization services include revenue from the sale of SEO consulting services by companies (organizations, sole proprietors or partnerships) in the marketplace that provides consulting services to professionals to optimize their websites. Search Engine Optimization Companies advise their customers to optimize their website and their content to increase the visibility of websites in search results. Search engine optimization services marketers are divided into agencies SEO services and Silencer SEO services.