Some experts have recently expressed doubts about the effectiveness of traditional SEO principles. This article by Bill Slawski present a detailed response to 5 major concerns raised by those experts. In the article, he describes exactly what good SEO consists of, and looks at things like page titles,Web design, and what good content really means. He points to the papers written by a Matt Cutts, Google’s principle engineer, and elaborates on presentations made at Google’s European Public Policy Blog. He summarises by pointing